Email marketing means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted email marketing campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out how to do so.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Test out variations of what you want to use on your subject line by using A/B testing. Choose
the most popular of which and use two different subject lines to see what works better. You can learn which subject wording is most influential in getting your customer base to open your messages.
Be persistent in your attempts to reach customers. You don't have to send emails daily, but keep in mind that you may not capture a customer's attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.
Create a personal email for your readers. As with marketing in
die cut sticker printing singapore , the more personal you are, the more likely a customer will trust you and work or purchase with you. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Proofread anything you send out via email. Sending an email with typos or incorrect information is bad for your image. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Additionally, test all hyperlinks in your email and double-check that they point to the right place.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.
Add a personal touch to your marketing emails. Look beyond just adding the name of your recipient to your message. Take advantage of all of the data you have about your readers. You could for instance divide your email list into small groups and send specific emails designed for a group.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as "new," "advanced" or "state-of-the-art" that are commonly used in that industry. Using
sticker label printing singapore will help increase your products' appeal to your customers.
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.
Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business's branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.
Personalizing your email marketing will make it more important in the eyes of your reader. By making the email seem personalized, and less like a form letter, the recipient is less likely to ignore it. Putting in their name is simple, but take it one step further. It's important to have knowledge of why, when, and where a subscriber signed up for your list. Utilize this vital information in your marketing messages.
Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.
Make sure your subject line is succinct. Concise subject lines are more effective at capturing the reader's attention than wordy ones. If you're having trouble keeping your subject line concise, start it off with the most significant words to ensure that they don't get cut off when the email reaches a customer's inbox.
Pay attention to the words and phrases that get the most attention in your industry. This means knowing who your audience is and what they're looking for. Consumer products sell best when advertised through words such as "new", while informational products sell better when combined with words like "advice". Always be sure you know what your audience is looking for and word your copy accordingly.
Think of sending out emails as a way to stay connected to your customers. Put the tips from this article into action for your marketing needs, and see results in no time at all. Reaching customers by email makes it easy to increase your business.